Beyond the scroll: the podcast advantage in the attention economy

In today’s fast-paced digital world, capturing attention is more challenging than ever. While social media encourages endless scrolling, podcasts offer a unique opportunity for deep, focused engagement. This session explores how audio content cuts through the noise, fosters loyal audiences, and provides unmatched value in the attention economy. Discover why podcasts are becoming a key pillar in content strategies for brands, creators, and media platforms alike.